Digital marketing has transformed how consumers interact with almost every industry, and healthcare is no exception. Based on figures from Google, it’s estimated that one in 20 searches are for health-related information; meaning the expansion into the online world is crucial for healthcare professionals.  However, considering healthcare marketers have typically relied on traditional methods of advertising (e.g. leaflets and flyers), being successful with online marketing can seem difficult, especially if it’s unknown territory. Obviously, you