The e-commerce sector happens to be one of the most competitive spaces in the web right now. Its popularity has been spurred on by increased consumer interest in everything related to online shopping. Consumer shopping trends indicate that consumers will continue shopping online for the foreseeable future. But with so many e-commerce brands in existence today, how do you separate your brand from the rest of the pack to guarantee your survival?
The solution lies in your ability to comprehend consumer buying behavior. Close to 85 percent of online shoppers today use search engines to locate products. A high number of these users will automatically click on the first search result. As a business, this means that if your site is not at the top, it will end up losing to the competition. You can change this by improving your ranking in search results as XLmoto has successfully done. Search engine optimization is key to better search ranking. These steps will help you get there:
Step 1: Conduct Keyword Research
Every successful SEO strategy should always begin with detailed keyword research. The purpose of this research is to help you gain an understanding of the search phrases used by consumers when shopping for products online. Get yourself a keyword planner tool. It will help you see the phrases and words related to your industry, services, and products. Use the information from this tool to plan your e-commerce website so that it matches the commonly used search terms.
Step 2: Start Blogging
Access to keywords is not enough. They need to show up on your site. You can opt to add them to product descriptions and pages, but this is not a guarantee that you will notice an improvement.
Blogging helps ensure that the keywords will show up on many pages on your website. In addition to helping you use keywords, blogging also creates an opportunity for you to generate external links. You can use external links to direct site visitors to product pages or other blog posts you have written.
Step 3: Use Long-tail Keywords in Product Descriptions and Names
A quick search on Google SEO tactics will reveal that close to all search phrases have a minimum of four words. Keep this in mind during the keyword research process. The long-tail keywords should appear in product descriptions and names.
A benefit to using this keyword is that they do not have high search volumes. They will, therefore, not receive much competition from other brands in your industry. The keywords will enhance the chances of a product you are selling appearing in a search result. It is the reason why they tend to have better conversion rates.
Step 4: Optimize the Site for Mobile Gadgets
Today, sixty percent of all web searches emanate from smartphones and tablets. A website that is not mobile friendly will, thus, not appear at the top of the search results. Learn to recognize how your potential clients use their mobile gadgets. By optimizing the website for handheld devices, you increase your chances of receiving additional traffic from customers using tablets and smartphones to browse the web.
E-commerce websites have to focus on their SEO strategies for them to maximize on the site’s reach. SEO also helps in generating new leads, which in turn helps to increase sales. Increased sales help to improve your bottomline.