The 5 Secrets of Effective Marketing Material

Standing out in a sea of booths in an expo is a challenge. You need to make sure that you will attract your prospects and that they will remember you easily. It’s one of the reasons why you need to utilise marketing materials that will draw their attention to your stall. But how will you make it stand out from the rest? 

  1. Use an updated image of yourself

If you’re promoting yourself and the service you render, you can use a portrait of yourself where you look professional, confident, and ready to serve. Choose an updated image and make sure that it’s taken professionally. No one will take you seriously if you use a low-quality image that’s just taken by your phone or a cheap camera. 

  1. Use a simple, yet attractive design

Don’t overdo your banner because looking at too many things at the same time can be overwhelming. Your goal is to make your marketing material standout, not for your prospects to ignore it. Minimalism says more than you trying to fit everything in such a small space. Just pick one message and focus on that. Use a relevant photo and a tag line that’s easy to recall. 

  1. Choose a suitable image

Before you book that professional photo shoot, you need to be clear about the message that you want to get across to your audience. Whether you’re using your products or your portrait as the subject, this needs to be planned carefully so you can maximise the space and position it effectively. Don’t forget that it has to be big enough to be seen from afar and it has to be of good quality so that it’s pleasing to look at. 

  1. Use high-resolution photos

It can’t be stressed enough that you need a high-res photo to use for your banner. The image has to be good enough for offset printing; 300dpi is the minimum, and the format should be in PSD or TIFF so that you won’t lose quality when you use it for your material. Resolution should be at least 3600 x 5400 pixels, so it won’t pixelate when you print it on a larger canvass. Plus, with this kind of image size, your designer can resize it for all your marketing material needs. 

  1. Include your logo and branding

Popular brands are ingrained in the minds of consumers because of a logo that stands out or a tag line that’s easy to remember. It’s one of the reasons why you have to take the time to finalise this design aspect because it’s one of the first things that will help your customers remember you. Once you have it, you’ll have to plan how you position it on your banner so it will grab the attention that you’re after. 

There are other things that you need to remember when planning your advertising materials for your next expo booth. Remember to hire a good printing company because the quality of your design and pop up banner stand will depend on it.

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